Hi, I'm Micah Whitehead, Social Architect, Co-Creative & Marketing Dude at Verge Pipe Media and Golf Joust
Micah Whitehead - Communicator, leader and community builder. Digital marketer with an eye for design. Experienced in strategic writing, inbound marketing strategy, data-driven content marketing, digital media production, team building, and social media marketing.
Constant student of business, community development, entrepreneurship, design and communication. Tech, outdoor, and health enthusiast interested in risk-taking, enjoying life, and loving people.
Specialties: Connecting organizations to individuals through data driven creative communication and community building in the digital world. My weapons of choice are: content marketing, creative business writing, social media management, digital media production, web + mobile optimization, analytics, and, most importantly, a potent mix of passion + creativity + imagination.
Micah Whitehead's Background
Micah Whitehead's Experience
Social Architect & Creative Director at Verge Pipe Media
November 2011 - June 2013 | Auburn, AL
Strategic inbound marketing and PR agency that connects organizations by way of social
media, mobile devices and word-of-mouth marketing. Partners and clients include: higher
education, non-profits, startups and our community! Outside of executive responsibilities that included account management, creative direction and business development, personal contributions included:
Outside of executive responsibilities that included account management and business development, personal contributions included creative direction, graphic design, copywriting, social media management, email marketing, editorial strategy, and intern training + management.
-Developed and executed inbound marketing strategy for company brands resulting in:
+261% fan growth on Facebook, and 867.5k impression by 293.6k unique users
+326% increase in Twitter Followers
+460% increase in LinkedIn Followers
-Developed and executed marketing strategy for prominent university resulting in:
+32.3% fan growth on Facebook, and 164.8k impressions by 71.9k unique users
+1009% increase in Twitter followers, 1.5k link clicks, 572 MTs, and 222 RTs
+511.3k total impressions and 2.4k interactions by 1.5k unique users in 5 months
-Facilitated intern training and management program
-Expanded web presence, lead generation and inbound sales funnel
-Designed, built and managed social media strategy across all relevant platforms including:
Instagram , StumbleUpon, Google+ and Pinterest
-Analyzed and interpreted client and company metrics
-Contributed in client creative sessions and pitch preparation
-Designed infographics, landing pages, email templates & marketing materials for web + print
-Received Hubspot Honorable Inbound Marketing Certification (98%+)
Lead Waitstaff at The Amsterdam Cafe
January 2010 - August 2013 | Auburn, AL
Amsterdam Cafe maintains a country-wide reputation for excellence in service, community involvement, and local, farm-fresh offerings. We have become a keystone of the "Auburn Experience," and I am honored to have worked alongside such a tremendous crew.
Community Manager & Content Marketing at Golf Joust
January 2012 - September 2012 | Auburn, AL
Verge Pipe Media's "Lab" Unit is currently working on the beta version of GOLF JOUST, a new Android & IOS mobile application designed to unobtrusively add enjoyment + utility to the user’s golf game. Vision is to become as integral to the game as a putter, except more reliable and a helluva lot more fun. Personal contributions included:
-Developed and executed content marketing and growth strategy
-Managed social media properties during alpha + beta testing
-Designed infographics, email templates, and marketing materials
-Designed UI prototypes for Android and IOS
-Maintained regular golf course data mining and entry
Treasurer, Creative & Team Leader at Auburn House of Prayer | Non-profit
April 2010 - March 2012 | Auburn, AL
-Directed cash flow and financing.
-Facilitated and organized weekly, monthly, and annual events.
-Designed graphics and marketing campaigns for local events.
-Developed social media presence.
Marketing Intern & Blogger at Global Media Outreach
May 2011 - August 2011 | Silicon Valley, CA
-Designed, built, and managed a marketing campaign for the soft launch of GodLife.com.
-Co-Hosted live webcasts for product launches.
-Formed and executed social media marketing strategy for multiple company brands.
-Wrote and published content for company blogs, social media sites, webpages,
newsletters, and articles.
-Interacted with leading, progressive technology companies in the startup capitol of the world.
Micah Whitehead's Education
2008 – 2012
Concentration: Communication & Marketing
Activities: Dean's list 2011, The National Society of Leadership and Success, Delta Epsilon Iota Academic Honor Society
Micah Whitehead's Interests & Activities
Social Media Marketing, Inbound Marketing, Digital Media Production, Creative Writing, Blogging