Amsterdam Cafe maintains a country-wide reputation for excellence in service, community involvement, and local, farm-fresh offerings. We have become a keystone of the "Auburn Experience," and I am honored to have worked alongside such a tremendous crew.
Strategic inbound marketing and PR agency that connects organizations by way of social media, mobile devices and word-of-mouth marketing. Partners and clients include: higher education, non-profits, startups and our community! Outside of executive responsibilities that included account management, creative direction and business development, personal contributions included: Outside of executive responsibilities that included account management and business development, personal contributions included creative direction, graphic design, copywriting, social media management, email marketing, editorial strategy, and intern training + management. -Developed and executed inbound marketing strategy for company brands resulting in: +261% fan growth on Facebook, and 867.5k impression by 293.6k unique users +326% increase in Twitter Followers +460% increase in LinkedIn Followers -Developed and executed marketing strategy for prominent university resulting in: +32.3% fan growth on Facebook, and 164.8k impressions by 71.9k unique users +1009% increase in Twitter followers, 1.5k link clicks, 572 MTs, and 222 RTs +511.3k total impressions and 2.4k interactions by 1.5k unique users in 5 months -Facilitated intern training and management program -Expanded web presence, lead generation and inbound sales funnel -Designed, built and managed social media strategy across all relevant platforms including: Instagram , StumbleUpon, Google+ and Pinterest -Analyzed and interpreted client and company metrics -Contributed in client creative sessions and pitch preparation -Designed infographics, landing pages, email templates & marketing materials for web + print -Received Hubspot Honorable Inbound Marketing Certification (98%+)
Verge Pipe Media's "Lab" Unit is currently working on the beta version of GOLF JOUST, a new Android & IOS mobile application designed to unobtrusively add enjoyment + utility to the user’s golf game. Vision is to become as integral to the game as a putter, except more reliable and a helluva lot more fun. Personal contributions included: -Developed and executed content marketing and growth strategy -Managed social media properties during alpha + beta testing -Designed infographics, email templates, and marketing materials -Designed UI prototypes for Android and IOS -Maintained regular golf course data mining and entry
-Directed cash flow and financing. -Facilitated and organized weekly, monthly, and annual events. -Designed graphics and marketing campaigns for local events. -Developed social media presence.
-Designed, built, and managed a marketing campaign for the soft launch of GodLife.com. -Co-Hosted live webcasts for product launches. -Formed and executed social media marketing strategy for multiple company brands. -Wrote and published content for company blogs, social media sites, webpages, newsletters, and articles. -Interacted with leading, progressive technology companies in the startup capitol of the world.
Concentration: Communication & Marketing
Activities: Dean's list 2011, The National Society of Leadership and Success, Delta Epsilon Iota Academic Honor Society
Social Media Marketing, Inbound Marketing, Digital Media Production, Creative Writing, Blogging